BY ROLAND KELTS
[Simon & Schuster India]The North American manga business took a beating last decade. After peaking around 2005-06, the lethal storm of oversaturated shelves, a collapsing U.S. financial industry and the bankruptcy of major American bookstore chain, Borders, left publishers and distributors in a panic. Downsizing, restructuring and layoffs became de rigueur.
“The bankruptcy of Borders in 2011 was definitely the final straw in forcing me to close down the office and stop print publishing,” says Stu Levy, the founder and CEO of Tokyopop, a pioneer and stalwart of the North American manga market that once introduced millions to the iconic “Sailor Moon” series. Levy believes rampant digital piracy and reduced print runs combined with the closing of Borders to force his hand.
But after the losses sustained in the wake of Japan’s natural and nuclear disasters of 2011, manga publishers and their overseas partners see signs of hope — though not necessarily where they were looking for them.